Poster Campaign

Scooter Community Safety Posters

We were invited to attend the Australian Motorcycle Expo to create a display to educate scooter riders (and others) to wear protective clothing.

We devised a poster campaign by asking the ¬†scooterists on the Scooter Community forum why they don’t wear gear AND what sort of images would be effective to educate and encourage riders to don gear.

This is what the community came up with:

Huge thanks to Nic Wilke of wmedia for the design and layout.